Stylib began as a material search platform for architects and designers, requiring a clearer identity and a more strategic digital presence. I was brought in to help build the rest of the brand from the ground up developing the visual identity, content direction, and digital presence as the platform took shape.
As Stylib evolved, the platform shifted from being purely a material search tool to helping architectural product suppliers manage and showcase their catalogues digitally. I worked across branding, content, and digital design to support this transition, shaping the brand identity, creating editorial and social content, and leading the redesign of the website to reflect the platform’s new positioning.
Working in a small startup team also meant taking ownership of both creative and marketing initiatives, from developing the digital magazine and social media strategy to improving the platform’s visibility through SEO and content.
Establishing the brand identity
When I joined Stylib, the logo already existed, but the brand lacked a defined visual language. I developed a comprehensive brand identity system through mood boarding, colour direction, typography, and visual references to give the platform a clear character and consistent design direction across all touchpoints.
Launching Stylib Magazine
I led the creation of Stylib Magazine from concept to launch, establishing the editorial vision, visual language, and layout system. The magazine was developed as a first-of-its-kind platform within the industry, collaborating with leading architects and interior designers to showcase projects through a curated, editorial lens.
Instagram content and visual direction
I managed Stylib’s Instagram presence from the beginning, developing the content strategy, post designs, and overall visual direction for the feed. The goal was to create a consistent and recognisable style while sharing a mix of material inspiration, project features, and educational content for architects and designers.
Email marketing
I designed and managed Stylib’s newsletter using MailerLite, extending the editorial tone of the brand into a regular email format. Along with designing the layouts, I also monitored campaign performance through MailerLite reporting to track engagement and optimise future newsletters.
Website rebrand research
Before starting the redesign, I reviewed Stylib’s existing website to understand what wasn’t working and how the platform needed to evolve. I also looked at similar platforms to study how they structure information, present products, and guide users through content. This research helped define a clearer content structure and visual direction for the new website, ensuring it would better support Stylib’s shift toward helping suppliers manage and showcase their products digitally.
Reimagining Stylib’s digital experience
I led the redesign of Stylib’s website using WordPress, working on the UX, layout, and content structure to create a clearer and more modern platform. The new website brought together all the Stylib products and platform features into a more cohesive and user-friendly experience.
LinkedIn as a brand extension
As Stylib evolved into a platform for architectural product suppliers, LinkedIn became a key channel for reaching the right audience. Alongside Instagram, I developed a LinkedIn content strategy focused on industry insights, platform updates, and supplier-focused messaging.
I created the visual posts, planned the content calendar, and aligned the messaging with Stylib’s broader brand positioning to ensure the platform spoke directly to suppliers, manufacturers, and industry professionals.
SEO Optimisation and Search Visibility
After completing my Professional Diploma in Digital Marketing from the Digital Marketing Institute (Ireland), where I scored 93%, I applied what I had learned to improve Stylib’s search performance. This included fixing broken links, improving on-page and off-page SEO, and cleaning up redirects to strengthen the site structure.
I also monitored performance through Google Analytics 4 and Google Search Console, producing monthly reports to track traffic and keyword visibility. This optimisation phase helped improve Stylib’s position in search results and achieve the quarter’s SEO objective.
